Is Organic Cotton Worth it?

TEXTILE EXCHANGE’S 2014 LIFE-CYCLE ASSESSMENT OF ORGANIC COTTON (CALCULATING THE WATER USAGE DURING A LIFE CYCLE OF A COTTON T-SHIRT), STATES THAT CONVENTIONAL COTTON USES APPROXIMATELY 8206 LITRES OF WATER, COMPARED WITH 704 LITRES FOR THE SAME T-SHIRT MADE FROM ORGANIC COTTON.

A TOTAL SAVING OF 7502 LITRES

BASED ON THIS CALCULATION, ROYAL DENIM ESTIMATES A SAVING OF

12.528.340 LITRES OF WATER ANNUALLY, IN COMPARISON TO THE USE OF CONVENTIONAL COTTON.

TO PUT THIS INTO PERSPECTIVE, AN AVERAGE GREEK HOUSEHOLD OF 4 PERSONS, CONSUMES ABOUT 708 LITRES OF VIRTUAL WATER PER DAY. THEREFORE, ROYAL DENIM SAVES ANUALY ENOUGH WATER TO RUN A GREEK HOUSEHOLD FOR APPROXIMATELY:

48 YEARS

AS WE ARE STILL IN THE EARLY STAGES OF OUR BRANDS SUSTAINABILITY WE CAN ONLY IMAGINE THE TRUE IMPACT WE CAN MAKE IN CHOOSING GOTS (ORGANIC COTTON).